Candidate Pitch Email Template for Recruiters (MPC Email That Gets Replies)

A candidate pitch email, often called an MPC (most placeable candidate) email, is how recruiters open doors with companies. Done well, it gets you a call. Done badly, it gets deleted, or worse, the company goes around you and contacts your candidate directly.

Here's the template I use as a solo recruiter, and the rules behind it.

The template

Subject: Candidate Pitch: [Candidate Label] – [Job Title]

Hi [First Name],

I came across your team's search for a [Job Title] and immediately thought of a [Candidate Label] I'm representing.

They are currently a [Current Role] at [a general description of their employer] with a strong track record in [Skill 1] and [Skill 2]. Most notably, they:

• [Achievement with a number or result]
• [Achievement with a number or result]

They are looking to step into a [what they want next] role, and your team's focus on [something from the job posting] aligns tightly with their background.

I think they'd be a great fit for your team. Let me know if you'd like me to make an introduction.

Best,
[Your Name]

Subject: Candidate Pitch: [Candidate Label] – [Job Title]

Hi [First Name],

I came across your team's search for a [Job Title] and immediately thought of a [Candidate Label] I'm representing.

They are currently a [Current Role] at [a general description of their employer] with a strong track record in [Skill 1] and [Skill 2]. Most notably, they:

• [Achievement with a number or result]
• [Achievement with a number or result]

They are looking to step into a [what they want next] role, and your team's focus on [something from the job posting] aligns tightly with their background.

I think they'd be a great fit for your team. Let me know if you'd like me to make an introduction.

Best,
[Your Name]

Subject: Candidate Pitch: [Candidate Label] – [Job Title]

Hi [First Name],

I came across your team's search for a [Job Title] and immediately thought of a [Candidate Label] I'm representing.

They are currently a [Current Role] at [a general description of their employer] with a strong track record in [Skill 1] and [Skill 2]. Most notably, they:

• [Achievement with a number or result]
• [Achievement with a number or result]

They are looking to step into a [what they want next] role, and your team's focus on [something from the job posting] aligns tightly with their background.

I think they'd be a great fit for your team. Let me know if you'd like me to make an introduction.

Best,
[Your Name]

Rule 1: Never name the candidate

If you include the candidate's name or current employer, the hiring manager can find them on LinkedIn in seconds and skip your fee. Use a label like "a Senior AR Specialist I represent" and describe their employer in general terms, like "a national logistics company." Share the name only after the client agrees to your terms.

Rule 2: Lead with results, not duties

"Managed collections" tells a hiring manager nothing. "Cut 90+ day receivables by 40% in six months" makes them want the call. Pick the two results that match the job's biggest needs, and use real numbers from the candidate's history. Never stretch them.

Rule 3: Tie it to their posting

The line about "your team's focus on..." should come straight from the job description. It proves you read their post and didn't blast the same email to fifty companies.

Rule 4: Keep it short

A hiring manager should be able to read the whole email in under a minute. One idea per line, two bullets, one simple ask. Long pitches get skipped.

Rule 5: Follow up twice, then stop

Most replies don't come from the first email. A good rhythm:

1. Day 1: the pitch above.

2. Around day 3: a short follow-up that adds one new detail about the candidate.

3. Around day 8: a polite close-the-loop note offering an anonymized resume.

After that, move on. Being persistent is good. Being a pest burns the bridge.

Write these in seconds

Recrumio drafts this exact pitch, plus both follow-ups, from any job post and your candidate's resume. It keeps the candidate anonymous automatically and opens the email in your Gmail ready to send. Try it free.